Web Attitude Articles

Years ago, initially when i first were only available in online marketing, all the rage was something called “list building”. I immediately jumped about this subject and started gathering every optimisation technique you could possibly imagine. It very quickly became among my most favorite regions of Online marketing to understand more about; so much in fact, that after I reached my first goal of having 1000 subscribers, I was so happy with myself, I even wrote an e-book on optimisation.

But that was then, this is now.

Since that time, internet marketing and even the web itself, has changed tremendously. And that we aren’t referring to small changes or minor adjustments here – the web has fundamentally changed from the core up. People simply employ the net in different ways than they tried on the extender Ten years ago. It has become a lot more of the user-friendly place, so much so, that marketing about this friendlier web has become a whole new ballgame.

The question remains: is list building still relevant on today’s web?

The answer is still a good “YES”, however the “WAY” lists are made have almost changed completely. Not long ago, traditional optimisation meant you slapped some sign-ups forms (supplied by your web host or an autoresponder service) onto your web pages and also you were running a business. Subscribers who agreed to your list or newsletter, would receive follow-up emails from you or your site.

Anyone could do it since it was so straightforward and so simple, almost to the point of being idiot-proof. However, the actual answer to building a successful list was gaining loyalty and forming an enduring relationship together with your subscriber. Successful online marketers and list builders will explain, it was really the most difficult. Communicating effectively with your subscribers on the long time is extremely hard to do and
does require gaining some skills, especially in the copy writing area.

So what has changed their email list building process?

In a handful of words, three more specifically: social networking sites. These social media programs and sites have completely changed how lists are built on the web. Actually, these social networks such as FaceBook, MySpace, Twitter, YouTube… make list building as easy as taking the next breath. Optimisation is integrated into these programs so seamlessly, many users do not know they’re actually creating a list.

By simply using these social networking sites any webmaster or marketer can build a list of contacts or subscribers. Give them a call friends, fans or followers – they’re your subscribers and you can easily reach them with the next posting, tweet or video. There are countless teenagers on many of these social networks who have subscribers that number within the 100′s of thousands, even in the millions. And also the rate at which they build their subscriber list, would put many an experienced marketer to shame.

There are several reasons why this new method of list building is much more effective than traditional optimisation methods. First, building your listing of contacts is fully integrated into these network programs, sometimes it is the main goal or reason for this program. Seeing the number of followers you will get on Twitter has turned into a world-wide sport – just go ask Ashton kutcher!

However, from a marketing perspective, with such programs eliminates one of the major drawbacks of selling on the web – spam. Actually, contacting your list by email has become troublesome, even with double opt-in, a lot of your emails never cope with for your legit subscribers since they’re blocked by spam-filters and Isps. Using these social programs is a method of contacting your subscribers with no whole issue of spam being considered whatsoever.

Perhaps, a much more important reason to use these social media sites to construct your list, is due to the tricky problem of establishing relationships together with your subscribers. These websites make it much more easier to build that long-lasting relationship together with your contacts. When it comes to YouTube, it may simply mean creating a video and talking straight to your subscribers. Communication is direct and immediate. In most cases, there’s no have to acquire innovative skills or techniques. Besides, in most of these social networks, the communication is usually more efficient because it’s simply not one-way, your subscribers can easily communicate back with you.

Same applies to Twitter, that has become the optimisation tool of preference for many webmasters an internet-based marketers. Twitter is a superb medium for building your list. You can use it effectively to obtain your message out to thousands of like-minded followers and also have that message spread rapidly around the web. Marketers are now benefiting from such a system to promote online, but be aware abusing the program can get you banned particularly if you only use it to send spam. Like every kind of marketing on the web, you should not have any problems if you keep all your communications/interactions real and human.

Another element of these programs which can not be denied, they all are free. Anyone can use these social network sites to quickly build their list or lists without having to be worried about paying for it. Actually, when it comes to YouTube, you can be a partner and earn revenue from Google AdSense while building your list.

There’s also no denying these social networks have changed not only optimisation, but exactly how we make use of the web. These programs possess a “pooling effect” on all web activity, gathering like-minded individuals into or around certain “pools” on the web. These concentrated pools of individuals can be formed around a particular topic or even around a particular person. These are excellent areas to execute your list-building activities as well as your internet marketing efforts since they provide very site visitors. Ones you can easily contact and communicate with by utilizing these social networks.

While the old traditional list shouldn’t be forgotten, list building, as we know it, continues to be changed forever through the introduction of those social networking programs. So that as these network sites become more and much more popular, they’ll play a much better role in your optimisation efforts. A job that can’t be ignored or dismissed, particularly if you would like your optimisation to be truly effective.

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